Flashing Lights Pay Off For Transit Agency
LOS ANGELES (UPI) -- Los Angeles' public transit system has started a new phase in advertising by installing LED lights in the subway that play short videos as trains rush past. Some passengers were surprised and even offended when they saw 15-second commercials playing outside the windows of their subway train as they passed through a tunnel Tuesday, the Los Angeles Times reported. "It's intrusive to me. If I want to see that, I'll turn on the TV or pick up a newspaper," actress Roberta Richey said. City officials have said the ads are a good way for the transit agency to supplement a strapped budget and many passengers actually enjoy watching the LED lights whiz by to create the image of a moving video. "We were, like, freaking out. We were saying 'What are they going to think of next?'" filmmaker Ray Mann said. Copyright 2008 by United Press International
LOS ANGELES (UPI) -- Los Angeles' public transit system has started a new phase in advertising by installing LED lights in the subway that play short videos as trains rush past. Some passengers were surprised and even offended when they saw 15-second commercials playing outside the windows of their subway train as they passed through a tunnel Tuesday, the Los Angeles Times reported. "It's intrusive to me. If I want to see that, I'll turn on the TV or pick up a newspaper," actress Roberta Richey said. City officials have said the ads are a good way for the transit agency to supplement a strapped budget and many passengers actually enjoy watching the LED lights whiz by to create the image of a moving video. "We were, like, freaking out. We were saying 'What are they going to think of next?'" filmmaker Ray Mann said. Copyright 2008 by United Press International
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